Straight Talk on Cost
Pricing scales to your firm, so the honest version starts with a floor and moves up from there. Here is where it begins and what shapes the final number, so you can judge a proposal for yourself.
No long-term contracts, ever. One strategist owns your account. Reporting shows inquiries and calls in plain English.
Our engagements combine SEO, GEO (AI-search optimization), and Google Ads management, and they start at $3,000 a month. From there the number moves mainly with the size of your firm: how many offices and how many lawyers you need to rank, and how competitive your market is. You see the full scope and cost before you commit, with no surprise line items.
Most firms pay a monthly retainer sized to two things: how competitive your market is, and how many practice areas you want to rank for. A single-location boutique in a mid-size city needs far less content and authority work than a personal injury firm fighting for a major metro.
A retainer covers strategy, the content and technical work, authority building, and monthly reporting tied to inquiries. Pricing follows the plan rather than a fixed package, so you are paying for the work your market actually needs. You see the full scope and cost before you commit, with no surprise line items.
Paid search buys visibility only while you keep paying. SEO builds an asset that keeps producing inquiries after the work is done, and for most firms the cost per case from organic falls over time while ad costs hold or climb. A blended plan often makes sense, and we will tell you where each dollar works hardest. Start with a strategy call.
Keep Exploring
The full program: local, content, technical, and authority work in one plan.
Learn more →Senior, hands-on guidance from a specialist who only works with law firms.
Learn more →Practice-area pages and articles built to a measured contextual density.
Learn more →Common Questions
Grab a time and a senior strategist will show you where your firm stands in Google and in AI search, and where the opportunity is. No cost, about 30 minutes.